SEXUAL HEALTH / ED · RANKED №2
Hims.
Largest consumer brand in online ED — lowest entry price requires an annual upfront commitment.

- PRICING VERIFIED
- August 2026
- MEDICAL CONTENT REVIEWED
- August 1, 2026
- +100% Online
- +Hard Mints offer a sildenafil + tadalafil combo chewable
- +Broad product menu including topical options
- −$40/mo headline rate requires a multi-month or annual prepay — true month-to-month runs higher
- −Brand recognition cuts both ways — Hims packaging is widely recognizable
- −No first-responder or military clinical context
What works
- +100% Online
- +Hard Mints offer a sildenafil + tadalafil combo chewable
- +Broad product menu including topical options
What doesn't
- −$40/mo headline rate requires a multi-month or annual prepay — true month-to-month runs higher
- −Brand recognition cuts both ways — Hims packaging is widely recognizable
- −No first-responder or military clinical context
Real cost & lock-in.
- EFFECTIVE MONTHLY
- Hard Mints: $128/month
Daily Tadalafil: $40/month - LOCK-IN
- Headline rate requires annual or multi-month upfront commitment.
- REVIEWED
- May 2026
THE VERDICT
Lowest advertised entry price on this list — but $36/mo is an annual prepay average, not a true month-to-month rate. Packaging is not discreet in the way station culture requires.
How we scored Hims.
We grade ED providers on 5 criteria built around the realities of shift work and department fitness standards. Each criterion carries up to 2.0 points, for a 10-point total. This is editorial methodology, not clinical guidance.
- 01All-in monthly cost/2.0
- 02Packaging discretion/2.0
- 03Generic options/2.0
- 04Membership fees/2.0
- 05Cancellation/2.0
ALSO ON THE ED DESK
- 1
9.9RespondWellBuilt by first responders, for first responders. Plain box — designed for station culture. The lowest annual daily tadalafil pricing on the market. - 3
7.4Rex MDAll-in-one men's health platform — headline price is a multi-month prepay average. - 4
7.2MaximusPerformance-oriented with all three major ED medications — good add-on for existing Maximus TRT patients. - 5
7.0Roman (Ro)Original direct-to-consumer ED brand — per-dose pricing penalizes frequent use.